MIAMI BEACH, Fla. (WFLA) — The town of Miami Seashore needs to present spring breakers searching for a celebration vacation spot a “actuality examine.”
A video advert launched Tuesday reinforces town’s message that Miami Seashore is “not interested by being a spring break celebration vacation spot.”
The social media marketing campaign comes about two years after town declared a state of emergency following two deadly shootings that passed off throughout spring break.
The next yr, a video advert telling spring breakers Miami Seashore was “breaking apart” with them went viral as town started implementing harder measures to crack down on violence.
The town’s latest advert resembles that of your typical actuality TV present, with a gaggle of younger adults getting down to Miami Seashore with one intention: to celebration.
The drama unfolds when legislation enforcement officers catch them breaking the principles on the seaside, making them dump their drinks out and switch their audio system off.
Tensions proceed to rise after the group finds on the market are curfews. Tears are shed, screams are heard, and chaos unfolds. In a one-on-one interview, one member of the group declares it the “worst spring break ever.”
On the finish of the video, town lists the entire measures spring breakers can anticipate, together with $100 parking, safety checkpoints, DUI enforcements and extra.
In accordance with town’s web site, the complete month of March has been designated as a high-impact interval in Miami Seashore, which implies extra measures can be in place each Thursday by means of Sunday.
To search out out extra data and consider a full record of measures, click here.
