ST. JOHNS COUNTY, Fla. – As temperatures soared this weekend, Adamec Harley-Davidson in St. Augustine discovered a cool technique to carry the native biker neighborhood collectively: the “Beat the Warmth” motorbike occasion.
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Rows of bikes gleamed within the solar exterior the dealership, whereas inside, spectators have been supplied some much-needed shade. Riders and fanatics gathered underneath tents and contained in the air-conditioned showroom, escaping the warmth and testing the most recent bikes and equipment.
“It has been an unimaginable occasion. We’ve had all types of individuals out and in,” stated Shawn Bloss, a gross sales affiliate at Adamec Harley-Davidson.
Whether or not guests have been looking for a uncommon half or simply admiring the gathering, there was one thing for everybody. Bloss spent the weekend exhibiting off traditional rides, together with a classic 1953 off-road competitors motorbike.
“It slows individuals down typically,” Bloss stated of the excessive temperatures. “However they get pleasure from coming in and hitting the air-con, that’s for positive. And also you get it out on the highway and get the wind transferring—man, it’s not as scorching as you suppose.”
For Bloss, the most effective a part of the occasion is the sense of household amongst native bikers.
“We’ve obtained an important household with Adamec down right here. All people that is available in, we induct them proper into the household,” he stated.
In the meantime, Fleet Gross sales Supervisor Terry Shirley was busy exhibiting off a 2025 Heritage Softail, a motorbike that’s been turning heads on the occasion.
“It is a 2025 Heritage Softail,” Shirley defined, highlighting some customized touches. “It provides slightly private contact, and lots of people truly prefer it. And it prevents them having to do it themselves.”
And naturally, no Harley occasion can be full with out the roar of an engine. Shirley was completely happy to provide a sound preview for the gang.
“The sound shouldn’t be the everyday inventory, which is a decrease sound,” he stated, because the engine revved for all to listen to.
In the event you missed out on the enjoyable this time, don’t fear. Adamec Harley-Davidson’s subsequent occasion is Bike Night time on Friday, July 25, from 5 p.m. to eight p.m.
All bikes are welcome.
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